Football publication Leopold Method has today announced it will be launching a quarterly print edition in November this year. This is a major step forward for the new media operation as it moves from being a collaboration of football writers to a publishing company.

Contributors for the first edition will include newly appointed Leopold Method editor Joe Gorman, award-winning writer Kate Cohen, SBS and Guardian Australia’s Richard Parkin, respected academic Ian Syson, The Cairns Post sports writer Vince Rugari, Leopold Method analyst Doug Kors, as well as publisher Shaun Mooney.

The first edition will cover topics on regional football, coaching and development, issues within women’s and Aboriginal football, the A-League’s marquee system and a historical narrative on a migrant community football club. The name of the high profile coach to be interviewed by Cohen will be announced in the coming days.

Mooney, who has been developing the Quarterly Edition since the start of this year, sees this as natural evolution for the online publication.

“We have probably broken the mould on how football is analysed in Australia with our long form writing,” said Mooney. “Moving our format into a quarterly print edition seems like the next logical step for us.

“The best way to describe the Quarterly Edition is a cross between the world renowned UK football publication the Blizzard and Australian current affairs journal Quarterly Essay. It will be more like a book than a magazine.”

Leopold Method has employed the services of Sydney-based publishing agency Xou Creative to produce the Quarterly Edition. For more than a decade, Xou Creative has been the ‘team behind the trade’, producing standout covers, typesets, and sales and marketing collateral for a range of publishers including Random House, University of Western Australia Press, Pan Macmillan, Simon & Schuster, NewSouth Books and Wiley. Xou Creative has worked with bestselling authors such as Di Morrissey, Matthew Reilly, Dr Karl Kruszelnicki, and Peter FitzSimons, Ted Prior and Robin Barker.

“We have chosen Xou Creative to manage the production process for us because they understand the needs of independent publishers. From my first meeting with them, they have worked on developing a product that will help ensure we are a sustainable publication for years to come,” said Mooney. “Xou Creative brings professionalism, quality design, a passion for publishing and vast experience to the project.”

Xou Creative’s publishing director, Rod Morrison, was drawn to the project due to Leopold Method’s determination to create a print edition in a publishing market that is moving mostly online.

“We were attracted by Leopold Method’s passion, dedication, outstanding journalism and vision. They’re also ambitious, boldly pushing forward with a quality publication in a challenging media landscape,” said Morrison.

Australian-based artist Jamie Osborne has been commissioned to produce a pencil sketch artwork for the cover of the Quarterly Edition. Osborne is renowned for his portraits of famous footballers such as David Beckham, Romario, Shinji Ono, Harry Kewell and various Socceroos.

“Because this will be more like a book than a magazine, I feel it’s important that we make it a collectors piece. Having Jamie’s beautiful artwork, along with stories that will last for years to come, makes this an item that people would be proud to have on their bookshelves.”

The format for the Quarterly Edition will be slightly larger than trade paperback. Each edition will be approximately 160-pages in single column format. Digital versions for each edition will also be available to purchase via iBooks, Amazon Kindle, Android and other formats.

Leopold Method was launched in December 2012 by Shaun Mooney, along with a group of like-minded writers. Within five months Leopold Method was finalist for 2013 FFDU ‘Football Website of the Year Award’, pitting it against SBS’s The World Game and FourFourTwo Australia. In 2014 the site was again a finalist for the same award.

Next week Leopold Method will announce a crowd funding campaign to help launch the print edition.

Click here to visit Xou Creative’s website.

Click here to visit Jamie Osborne’s website.

Contributors for Leopold Method Quarterly Edition

Joe Gorman

Joe GormanJoe is the editor for Leopold Method. He writes regularly for the Guardian Australia, and has been published in the Sydney Morning Herald, Sports Illustrated, Roads and Kingdoms, New Matilda, Overland Literary Journal and The Roar.

Twitter: @JoeGorman_89


Kate Cohen

Kate_avatar_1377519085-96x96Kate is a freelance football writer who writes for Leopold Method. Whereas football writing commonly tell the reader the ‘who’, ‘what’ and ‘when’ of a match, Kate endeavours to explain to the reader the ‘why’ and the ‘how’.

Since writing for Leopold Method, Kate has quickly become one of the best young football writers in the country, winning the FFDU Young Football Writer of the Year in 2013. Her work has also featured for the Guardian Australia, the official Liverpool FC website as well as FourFourTwo Australia. In 2014, Kate was awarded as Digital Football Writer of the Year in the FFDU Awards.

Twitter: @Kate_LFC_SFC


Richard Parkin

RichardRichard is a Sydney-based football journalist. He was the football analyst and co-host of SBS’s World Cup show ‘The Full Brazilian’. Richard is a regular A-League columnist for Guardian Australia, he hosted the 2010 World Cup for SBS Radio, and has reported on world football for the past four years for SBS World News.

Twitter: @rrjparkin


Ian Syson

Ian SysonIan is a senior lecturer in literary studies and professional writing at Victoria University and he runs the Vulgar Press, an independent Melbourne publishing company. Despite this he is also a football historian interested in the deep dark histories of the football codes (particularly association football) in Australia. In Ian’s mind, if it happened after the Second World War it’s too fresh in the memory to bother with.

Twitter: @IanSyson


Vince Rugari

VinceVince is a writer for Leopold Method. Currently a sports reporter for The Cairns Post, he is the former sports editor of The Area News in Griffith, NSW, one of Australian football’s most passionate regional outposts, and is the former Gold Coast/Brisbane correspondent for Sportal. A regular columnist for The Roar, he has also been published by Guardian Australia, The World Game, AAP, Goal Australia and more.

The round ball game has always been Vince’s master, but these days, his curiosity extends beyond the mainstream, in the areas where it is yet to take complete hold.

Twitter: @VinceRugari


Doug Kors

Doug-Kors_avatar_1377743847-96x96Doug is currently studying a degree in Sports Coaching and Administration. He is currently completing an internship as a performance analyst and holds accreditation in Football coaching, Strength and Conditioning and Sportscode.

Twitter: @dougkors


Shaun Mooney

02bda8f951e0b94839e0034ff31ed230Shaun is the publisher of Leopold Method, and has contributed to the Guardian Australia.

Shaun writes features on the business of football, grassroots issues and player development. He interprets the ‘cause and effects’ to provide an alternative approach to the discourse.

Previously, Shaun wrote articles for retail and small business marketing, which were syndicated across six countries. He has also co-authored two business books, and along with his fellow author was described by Australian Financial Review as ‘marketing gurus’.

Twitter: @ShaunMooney11