Football publication Leopold Method launches crowdfunding campaign today at 11.00am (AEST), to help raise funds for a quarterly print edition.

A target of $21,500 has been set to help fund the first year of production. The campaign is hosted on crowdfunding site Pozible.

Publisher Shaun Mooney says that the Quarterly Edition is the centrepiece of Leopold Method’s revenue model.

“The production of the Quarterly Edition will not only enable us to continue into the future, but to grow and improve our content further,” said Mooney.

“The ongoing sales, subscriptions and advertising revenue the Quarterly Edition will provide, enables us to bring on more talented football writers and also deliver our content on other platforms.”

Launching in November, the Quarterly Edition is more like a book than a magazine. The format will be slightly larger than trade paperback. Each edition will be approximately 160-pages in single column format and will also be available in digital formats.

Contributors for the first edition will include newly appointed Leopold Method editor Joe Gorman, award-winning writer Kate Cohen, SBS and Guardian Australia’s Richard Parkin, respected academic Ian Syson, The Cairns Post sports writer Vince Rugari, Leopold Method analyst Doug Kors, as well as publisher Mooney.

The first edition will cover topics on regional football, coaching and development, issues within women’s and Aboriginal football, the A-League’s marquee system and a historical narrative on a migrant community football club. The name of the high profile coach to be interviewed by Cohen will be announced in the coming days.

Leopold Method has employed the services of Sydney-based publishing agency Xou Creative to produce the Quarterly Edition. Australian-based artist Jamie Osborne has been commissioned to draw pencil sketch artwork for the cover.

“There is no use in producing a print edition with the single aim to make money, it has to be of value to the reader,” said Mooney.

“We aim to produce a publication that is better than what we currently provide on our website, and we believe we have built the right team to deliver on this promise.”

In return for financial support most of the reward packages offer copies of the Quarterly Edition or subscription. Also all supporters will have their names listed in Issue 1.

The six-week crowdfunding campaign will end on 10th September.