Football publication Leopold Method has appointed feature writer Joe Gorman as editor. The appointment is one of the major changes in strategy for the online publication as it moves from being collaboration of football writers to a publishing company.

Joe Gorman joined Leopold Method in February 2013 as a feature writer focusing on Australian football history. He writes regularly for Guardian Australia, and has been published in the Sydney Morning Herald, Sports Illustrated, New Matilda and Overland Literary Journal. In May this year, Gorman won FFDU/My Football Today ‘Blogger of the Year’.

Leopold Method’s publisher, Shaun Mooney, sees the appointment as a key step in laying the foundations for long-term sustainability.

“I believe one of the things that we have achieved in only 18 months of operation, is that we are well respected within the football community for the quality of our writing and analysis,” said Mooney. “For us to move forward, and be considered a serious player in a highly competitive football media market, we need to ensure we are always improving the standard of our content.

“The appointment of Joe Gorman is an important step for us. It would be fair to say that Joe Gorman is one of the most talented football writers in Australia.

“His unique understanding of football’s place in Australian society and ability to make stories strike a chord with the reader, to make them think, makes him the perfect choice as editor.”

Gorman sees being part of Leopold Method a natural fit with his owns views on how Australian football should be analysed by the media.

“Leopold Method has given me the opportunity to write expansively and in detail on issues that matter to me in football,” said Gorman. “It is not easy to find the space to write about the history of the game in Australia, but the positive response to my articles proved that the football community wants to reconnect with its own past.

“Leopold Method has also been a valuable resource in analysing the tactical trends in the A-League and the Socceroos, as well as providing new insights into the role of business and marketing in the development of football in Australia. It has helped me as a reader to look at the game in new ways.

“I hope that Leopold Method can provide a space for long form football writing and continue to provide readers with articles that make them think. There are stories everywhere in Australian football, and I hope Leopold Method can play a role in bringing them to life. Australians needn’t have a cultural cringe towards the domestic game. My main hope is that Leopold Method can continue to provide a space for voices outside of the mainstream.”

Leopold Method was launched in December 2012 by Shaun Mooney, along with a group of like-minded writers. Within five months Leopold Method was finalist for 2013 FFDU ‘Football Website of the Year Award’, pitting it against SBS’s The World Game and FourFourTwo Australia. In 2014 the site would also again be finalist for the same award.

Joe Gorman will move into the editor role in early October.