The Silent Barrier

After years of bashing the sport via the medium of The Daily Telegraph, Phil Rothfield has become one football’s loudest supporters. His latest offering prior to Christmas was to wax lyrical about Western Sydney Wanderers through their ability to win the hearts and minds of the locals. Interviewing Parramatta based sports storeowner Peter Wynn (whose store is more known for rugby league), Rothfield learned how quickly the Wanderers’ jerseys were moving off the racks: “The problem now for Wynn, Rebel [...]

By | December 31st, 2012|Football Business|2 Comments

Part 2: Heart’s Poor Crowd Attendances – Win over the Brain before the Heart

In this 2 part series, Shaun Mooney examines the reasons for Melbourne Heart’s poor crowd attendances, outside of the Melbourne Derby games. Part 1 reviews all of the main articles published over the last couple of weeks. Part 2 will dissect Heart’s branding strategy, and produce findings on where the club can improve, to help boost attendances.  Neuroscience and consumer psychology, would not the first place most sports journalists and fans would turn to, in dissecting the reasons for a [...]

By | December 20th, 2012|Features, Football Business|0 Comments

Part 1: Heart’s Poor Crowd Attendances – The Inquisition

In this 2 part series, Shaun Mooney examines the reasons for Melbourne Heart's poor crowd attendances, outside of the Melbourne Derby games. Part 1 reviews all of the main articles published over the last couple of weeks. Part 2 will dissect Heart's branding strategy, and produce findings on where the club can improve, to help boost attendances.    It all started when 4,505 people attended Melbourne Heart’s last home game against Perth Glory. The old marketing adage of ‘all news [...]

By | December 20th, 2012|Football Business|3 Comments
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