‘The Little Professor’ Leopold Baumgartner, arguably Australia’s first football marquee, inspires the name. He arrived in 1958, during a period of rapid expansion for the sport coinciding with the arrival of football loving immigrants.
Baumgartner’s demonstration of technical and tactical excellence can be felt today. As Johnny Warren tells;
The crowds used to love him because he was tremendously gifted with the ball and he would always try to keep them entertained in return.
Shaun Mooney launched Leopold Method in December 2012 through a collaboration of like-minded writers – Kate Cohen, Tim Palmer and Brett Taylor. Shortly afterwards Joe Gorman joined the team.
Within five months Leopold Method was finalist for 2013 FFDU ‘Football Website of the Year Award’, pitting it against SBS’s The World Game and FourFourTwo Australia. In 2014 the site would also again be finalist for the same award.
Our contributors were successful in winning individual awards. Kate Cohen won 2013 ‘Young Writer of the Year (Digital)’ and 2014 ‘Digital Writer of the Year’. Joe Gorman won 2014 ‘Blogger of the Year’ and was finalist for ‘Digital Writer of the Year’. Brett Taylor was finalist for 2013 ‘Digital Writer of the Year’.
As Leopold Method moved into covering its second A-League season, our contributors were presented with greater opportunities. Brett Taylor took up the role of Performance Analyst at Melbourne City; Joe Gorman, Kate Cohen and Shaun Mooney contribute for The Guardian Australia; Joe was also published in Sports Illustrated and Kate writes regularly for Liverpool FC’s website; and Tim Palmer is a regular contributor for FourFourTwo Australia. This is something we at Leopold Method are very proud of.
With the core of the original team still together, along with Doug Kors and Riccardo Marchioli, the plan now is for Leopold Method to continue to identify talented contributors who can add to the discourse in an intelligent way.
As football knowledge improves in Australia, and the modern game seeks to reconcile with its past, Leopold Method aims to play a leading role in breaking down the general assumptions and myths that permeate our sport. We aim to educate, inform and entertain.
Our only wish is the standard we set, Baumgartner would approve of.
What the media say about Leopold Method
“The football landscape in Australia is changing and for the better. Never has there been more in depth discussion and analysis about this great game, and at the forefront has been Leopold Method. The team at Leopold Method has delivered some of the best analysis of A-League and Socceroos matches consistently since its creation. Not to mention delving into some of Australian football’s forgotten history. I can’t speak more highly enough of the people who work tirelessly at Leopold Method. They’re a credit to themselves and football in this country.”
Fox Sports football analyst, Sydney United 58 coach and former professional player
“Leopold Method is an extraordinary avenue for quality football journalism. It provides something that appeals to the broader base of football followers covering many aspects of the sport from in depth analysis of games to wonderfully written opinion pieces and historical features.
I have been a football writer for 42 years, working for the Daily Telegraph (Sydney), the Sydney Morning Herald and now The Australian, where I have been the chief football writer for over 25 years. In that time I have never come across the like of Leopold Method. I have no hesitation in recommending them.”
Chief football writer – The Australian
“A cultured Australian footballer known as ‘The Little Professor’, Leo Baumgartner, is the eponymous inspiration for Leopold Method. It’s appropriate.
Leopold Method not only lives up to its tag line of ‘intelligent, insightful analysis’, but I would add another – ‘independent’.
Even if the reader doesn’t agree with the analysis presented – and diversity of opinion is part of the DNA of football – Leopold Method is a ‘must read’ publication that adds significant value to the Australian football media. Long may it continue.”
Guardian Australia, My Football Today director and advisor to Northern Fury FC
“I arrived in Australia at the start of 2013 to set up the sport desk of Australian branch of the Guardian newspaper. As a brand we pride ourselves on our football coverage and I was looking for writers and analysts who could carry on that tradition in Australia. The website stood out for me was Leopold Method: it contained strong analysis with respect for the history of football in Australia. It’s where I found Joe Gorman and Kate Cohen, two of the best young football writers in Australia.”
Sport Editor – The Guardian
“It has been great to witness the development of the game both on and off the park, particularly over the past decade. We’ve always had talented people in all facets of the game doing great things but unfortunately, more often than not this went unnoticed. With the explosion of social media and sites such as Leopold Method, the platform is well and truly here to assist in improving the knowledge base within our football community. The analysis and insight provided by the crew at Leopold Method is top class and continues to make an outstanding contribution to the growth of our great game, the likes of Kate Cohen, Joe Gorman and Shaun Mooney demonstrate a tactically astute and high level understanding of the complexities of the game. Everyone can see what’s happening on the field, Leopold Method explains in great detail why.”
Football analyst, AFC Technical Study Group panel member and former Socceroo
“Leopold Method has established itself as an authoritative reference across the breadth of Australian football matters. The content is a function of talented and professional journalists who value thorough research and evidence based analysis. In Leopold Method, we have a resource that has identified the core elements of Australian football’s DNA, thereby enabling it to make an outstanding contribution to the journey and evolution of our game in this new era.”
ABC Radio football commentator and former Socceroo